Scarlet Kitchen & Bar

A full service restaurant at the St. James Hotel in Red Wing, Minnesota.

Project Background

A modern reinvention of a historic riverfront restaurant, Scarlet brings warmth and character to the iconic St. James Hotel in Red Wing, MN. Inspired by the town’s namesake and rich history, the brand blends timeless elegance with subtle storytelling, most notably in the swan feather icon, a refined nod to the origin of Red Wing’s name. From naming and identity to signage and environmental graphics, the design reflects a welcoming, elevated dining experience rooted in place.

Project Scope

Brand identity development

Logo and branding package

Brand style guide

Menu templates

Signage

Environmental graphics

Project completed while at Shea.

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