701 Eateries
Two separate restaurants under one roof in West Fargo, North Dakota.
Project Background
A dual-concept dining destination rooted in Midwestern comfort and community. Working with the Shea team, I helped bring two distinct experiences to life under one roof: Prairie Kitchen, a Nordic-inspired main floor restaurant celebrating local growers and regional fare, and Camp Lone Tree, an upstairs bar channeling the charm of a cozy cabin getaway. From brand identity and storytelling to signage and environmental graphics, every detail was designed to evoke a sense of warmth, nostalgia, and belonging.
Prairie Kitchen
Main level dining
Camp Lone Tree
Upstairs bar
Project Scope
Brand identity development
Logo and branding package
Brand style guide
Signage
Environmental graphics
Project completed while at Shea.