701 Eateries

Two separate restaurants under one roof in West Fargo, North Dakota.

Project Background

A dual-concept dining destination rooted in Midwestern comfort and community. Working with the Shea team, I helped bring two distinct experiences to life under one roof: Prairie Kitchen, a Nordic-inspired main floor restaurant celebrating local growers and regional fare, and Camp Lone Tree, an upstairs bar channeling the charm of a cozy cabin getaway. From brand identity and storytelling to signage and environmental graphics, every detail was designed to evoke a sense of warmth, nostalgia, and belonging.

Prairie Kitchen

Main level dining

Camp Lone Tree

Upstairs bar

Project Scope

Brand identity development

Logo and branding package

Brand style guide

Signage

Environmental graphics

Project completed while at Shea.

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